Amex launches mobile app

In an industry first, American Express has launched a 'mobile offer engine'. It is a mobile app that recommends and ranks relevant merchant offers in real time for US cardmembers based on their spending history and location.

The service is currently being piloted in New York and Los Angeles with an overlay of offers available nationwide at merchants such as Baskin-Robbins and Dunkin' Donuts

President of the US consumer services group at American Express, Josh Silverman said: "In an increasingly crowded marketplace, where consumers are bombarded with daily deals, we saw an opportunity to help our cardmembers save time as well as money by curating meaningful offers for them."
The mobile offering is being piloted via the new "My Offers" feature on the American Express iPhone App.

My Offers is the next iteration of American Express'  Smart Offer technology, which powers the company's card sync programs with Facebook, Twitter and foursquare and leverages the company's closed loop network to connect Cardmembers and merchants.