E-commerce Marketing Strategist


Company Baudville
Reference 13194
Sector Brand Marketing
Town/City Michigan
Locations Michigan , USA
Job Type Permanent
Date Posted 17th May

Filled

Job Description


Job Details
Level
Experienced
Job Location
Baudville Brands - Grand Rapids, MI
Position Type
Full Time
About the Opportunity
The E-commerce Marketing Strategist develops and implements plans to achieve online marketing and sales goals. The specialist will help define e-commerce objectives, strategies, and KPI's for three e-commerce sites. Working in collaboration with brand marketing teams, the E-commerce Marketing Strategist will ensure site usability, growth, and continued improvement. The ideal candidate will be up-to-date with the latest e-commerce solutions that promote revenue growth, improve customer loyalty, streamline business processes, and enable cross-functional teams to contribute to the success of the e-commerce channel. Requires ability to translate quantitative information into creative strategies. The E-commerce Marketing Strategist will report to the Vice President of Strategic Initiatives.

DUTIES AND RESPONSIBILITIES:
  • Monitor trends and changes in online sales. Utilize website analytics, UX research and insights from customers & cross-functional teams to guide the prioritization and development of website improvements that enhance the shopping experience, promote customer loyalty, increase conversion rates and grow AOV
  • Seek ways to improve the conversion rate of the e-commerce sites through performance improvements in the conversion funnel and related site content
  • Plan, execute and measure conversion funnel tests, A/B testing of high trafficked landing pages
  • Updates product information and content on multiple websites, and reviews content/pricing information for accuracy
  • Ensures that pages contain proper site tags and metadata
  • Assists in the scoping and documentation of ongoing website functional projects and improvements
  • Work with Customer Service to prioritize and troubleshoot website issues
  • Collaborate with the VP of Strategic Initiatives, marketing teams, internal stakeholders and vendor partners on site enhancements and projects
  • Collaborate with the Digital Marketing Insights Analyst to measure and report performance of commerce sites against established KPI's and goals
  • Collaborate with the Digital Marketing Strategist to leverage and retain inbound traffic from social media, PPC, and other digital impressions
  • Collaborate with the marketing teams to execute online marketing campaigns
  • Host quarterly forum with brand leadership discussing vision and site performance
  • Serve as the liaison with our platform vendor to maintain a compelling and brand-appropriate shopping experience
  • Manage onsite marketing plugins from vendors including Yieldify, Vizury, Fresh Relevance, and others
  • Manage the third-party seller ratings and onsite reviews platform
KEY MEASURES OF SUCCESS:
  • Improved bounce and exit rates
  • Improved AOV
  • Improved percent returning customers rate
  • Reduced shopping cart abandonment rate
  • Achieving targeted results within deadlines
  • Converting traffic by entry source
IDEAL CANDIDATE TRAITS:
  • Entrepreneurial mindset
  • Affinity for working within a team
  • Ability to communicate effectively with teams, technical partners, and leadership
  • Attention to detail with strong organizational skills
  • Intellectual curiosity and affinity for data
REQUIREMENTS:
  • Experience with Search Engine Optimization (SEO), PPC, CMS, Social Media, Email marketing
  • 2 - 3 years of strong and relevant prior e-commerce and digital experience
  • Bachelor's degree required
  • Thorough understanding of the e-commerce customer journey
  • Track record in achieving revenue growth, collaboration with teams, and developing strong partnerships with agencies/vendors
  • Strong communication and project management skills
  • Demonstrated ability to prioritize and triage tasks given limited resources and multiple concurrent projects
  • Experience with Google Analytics
  • Experience using digital analytics and KPIs to drive business
  • Experience with CRM a plus
  • B2B experience helpful
  • Knowledge of HTML/CSS and familiarity with Javascript is helpful
  • Familiarity with Adobe Photoshop and Illustrator is helpful
Our Winning Culture Offers
  • A world-class work environment - Named one of West Michigan's 101 Best and Brightest Companies to work for 10 times, National 101 Best & Brightest winner for 5 consecutive years and 101 Best & Brightest in Wellness Winner 4 times.
  • Performance-based compensation commensurate with experience including annual salary, bonus and long-term incentive compensation
  • Stability of a privately held, employee focused business with 34+ years of rich and diverse history and zero debt.
  • Priority Health POS & HMO Healthcare options; Guardian Dental, Vision, Life, LTD & STD
  • Company sponsored 401K
  • Tuition Reimbursement
  • Peer group of proven winners - ready to embrace the same and grow our successful business to new levels.
At Baudville Inc., also known as The Office of Positive Mojo , we offer a challenging but rewarding work environment where employees respect and recognize each other. We are dedicated to workforce diversity and a drug- and smoke-free workplace. Baudville is an Equal Opportunity Employer and does not discriminate on the basis of age, gender, race, religion, color, national origin, marital status, genetic information, height, weight, sexual orientation, gender identity, protected veteran, individual with a disability or any other protected characteristic. Drug screening and background check are required.
 

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