eCommerce Merchandising Manager (Contract


Company Mattson Resources
Reference 418534814
Sector Sales
Town/City California
Locations California , USA
Job Type Permanent
Date Posted 16th May

Filled

Job Description


Job Description

This role is responsible for developing and implementing the merchandising strategy by applying analytics and product story-telling. This critical eCommerce role will work with Digital Marketing, but is not a Digital Marketing role. The ideal candidate must be very analytical and have a strong understanding of digital product representation, consumer shopping habits and onsite tactics that drive sales and conversion.

This role will be the subject matter expert on the retail eCommerce shopping experience (including: taxonomy, navigation, site-search, filters, along with CRO testing). They will manage buy planning, new flow of product, as well as many other eCommerce selling related tasks.

Essential Functions of this Role:

The essential duties and responsibilities of this position include, but are not limited to:

  • Manage and review merchandise presentation on site to ensure the categorization, imagery, product knowledge and pricing are accurate and meet brand guidelines.
  • Work closely with the buying team on seasonal assortment strategies
  • Create, manage and review the email merchandise calendar to ensure the copy, imagery and test sends are accurate and meet brand guidelines.
  • Collaborate with the photo studio, marketing team and buying team on campaign initiatives, product features and content planning.
  • Create, manage and execute compelling product and seasonal stories.
  • Review competitor websites to ensure industry alignment with categorization, promotions and trends.
  • Prepare weekly and daily merchandising reports.
  • Consistent, daily maintenance of the online store across both the sites and tactically execute on predefined merchandising strategies.
  • Manage the buy planning process for all categories, presenting thoughtful and analytically sound buy plans to management for sign-off.
  • Manage the open-to-buy document and process on a weekly/monthly/yearly basis, along with all corresponding KPI's.
  • Plan comprehensive US promotional strategy.
  • Maintain assortment plans to track all product related activities.
  • Manage new flow process of products to the site, tracking and organizing all product assets to guarantee products are live in time for inventory to arrive.
  • Track inventory, communicating delays and shortages to mitigate business impact.
  • Send business recaps daily, weekly, monthly, etc., that include both product selling KPIs as well as Site specific KPIs.
  • Manage the creation and handoff of seasonal marketing briefs.
  • Partner closely with the Digital Marketing Manager to offer best products and collections to focus campaigns on.
  • Work closely with the photo studio to ensure approval, processing and publishing of all product images.
  • Collaborate with Product Marketing to forecast and plan traffic generating opportunities leveraging SEM, email, display, and digital ads.
  • Visit competitor websites and strategic product manager meetings to stay current with initiatives, trends, and opportunities.
  • Review and provide recommendations on SaaS solutions to increase conversion rate and sell through on both brand sites.
  • Work closely with A/B testing team to develop new personalization tested aimed at CRO.

Required Education, Experience and Skills:

  • 3+ years online experience in merchandising and/or buying.
  • Experience working in Microsoft Excel required
  • Experience with Google Analytics a plus
  • Experience with Salesforce Commerce Cloud (Demandware) a plus

Company Description
Market leader in Orange County in Staffing, Recruiting and payroll servicing.
 

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