eCommerce Specialist


Company Hirewell
Reference 494301125
Sector IT/Technical
Town/City Illinois
Locations Illinois , USA
Job Type Permanent
Date Posted 10th Aug

Filled

Job Description


Summary:The primary focus of this role is to drive e-commerce through website and landing page performance. This role is responsible for day-to-day management of the website including strategy, user experience, creative execution, tech requirements, quality assurance follow-through and post-launch follow-up.
Essential Responsibilities:
  • Monitor and analyze website KPIs to understand performance and optimize
  • Map the purchase funnel by traffic source and remove friction for better conversion
  • Own testing & optimization roadmap, implementing and analyzing AB and multivariate tests
  • Manage website content calendar and ensure flawless execution of ads
  • Drive UX initiatives to remove friction across desktop and mobile devices
  • Drive an effective site search experience, partnering with merchandising and other internal SMEs to simplify our catalog and shopping experience
  • Monitor eCommerce competitors to understand market forces and inform website strategy/UX
  • Manage taxonomy, filters, navigation and other category aspects of desktop and mobile web experience
  • Research, analyze and execute strategies and tactics to increase online order start and completion rates, concluding the path on new customer acquisition and retention initiatives like subscription
  • Implement initiatives to grow average order value and expand basket through cross sell / upsell
  • Test and evaluate promotions, offers, shipping, and other options on the site
  • Drive plans and execution of high visibility site content (e. g. homepage sliders)
  • Own and improve comparative interrupter triggers, rules and copy as well as uses of chat to facilitate decision-making and service
  • Partner with SEO peer to drive brand and non-brand organic search performance, plus new link building initiatives to gain inbound traffic from high quality sources
  • Support tracking and attribution to paid/earned sources (digital, email, catalog, partnerships)
  • Lead ongoing tagging efforts, refine as business needs and capabilities evolve
  • Oversee landing page development and optimization for digital campaigns and in response to site behavior or brand initiatives
  • Create and maintain available landing pages for marketing channel use
  • Manage web content through a CMS and promo engine, and leverage PIM data to manage product recommendations
  • Work closely with IT to manage the development roadmap and prioritize work
  • Plan and implement loyalty initiatives to help retain customers
  • Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service.
  • Conducts self in the presence of customers and community so as to present a professional image of the company.
  • Marginal Duties:
  • With IT, shared accountability for components of the e-commerce experience on the brand website including search, checkout, category and product detail pages, chat, etc.
  • Work with IT daily on development priorities, including providing business requirements, active prioritization, facilitating UAT, and collaborating on the features roadmap
  • With IT, assume shared ownership of website initiatives; create and deliver progress reports
  • Facilitate creation of new wireframes and screen designs for ongoing development work
  • Partner with merchandising team to understand site impacts of new and out of stock product
  • Clearly articulate plans, tactics, and performance to all stakeholders; conduct regular website planning meetings with key colleagues and obtain approvals from decision makers
  • Partner closely with product teams to ensure inventory and demand planning aligns with plans
  • Partner with sales forecasting to estimate revenue, organize ad hoc initiatives to achieve goals
  • Partner with digital marketing to drive online sales demand and develop a seamless transition from research and consideration to purchase
  • Coordinate with marketing team peers to understand promotions, paid and earned initiatives that may affect website traffic mix and prepare or evaluate nuances accordingly
  • Work with cross functional teams to build out customer account area, integrate loyalty program
  • Define, manage and evolve website maintenance and governance processes as needs grow
  • Work with cross-functional stakeholders to understand features and functionality required (e. g. gift cards, wish lists, etc.) and collaborate with IT on tools to implement
  • Competencies Required:
    • Experience creating, analyzing and delivering sales funnel performance reports
    • Experience leading annual sales planning, forecasting, and competitive benchmarking
    • Ability to build and track to a budget, forecast expenses
    • Ability to forecast ROI from activities and show impact
    • Ability to create a strategy and follow through to execution
    • High technical acumen, ability to use digital tools to accelerate work
    Supervisory Responsibilities:This position has no supervisory responsibilities, but may direct the work of others (people/agencies) and be responsible for the direction of and the coordination and evaluation of these units.
    Education and Experience Required:Bachelor s degree Business, Marketing, or other quantitative discipline and 2-5 years experience in professional marketing environment, ideally with digital marketing or website Or; an equivalent combination of education and experience sufficient to successfully perform the essential responsibilities and duties of the job as listed above.
     

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