Manager, e-Commerce and CRM ghd North America

Company Coty
Reference 408117100
Sector Sales
Town/City California
Locations California , USA
Job Type Permanent
Date Posted 7th May


Job Description

Manager, e-Commerce and CRM ghd North America -Coty, Professional Beauty

Calabasas, CA


Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.


This position will own E-commerce and CRM programs for ghd North America (NA) and will oversee online presence across owned plus third party sites. This position will play a critical role in the organization to enable disruptive online sales growth, bringing the Brand to life, and spearheading innovative digital thinking. This person will also drive brand awareness, engagement, consumer acquisition, and maintain brand equity across the digital space. This role is integrated in both the ghd NA Brand Management Team and the NA Professional Beauty Digital Team.


e-Commerce & CRM Strategy, Planning and Execution

* Lead ghd e-commerce strategy and online presence.

* Assess current digital marketing strategies and tactics Recommend modifications or new solutions to meet brand and business objectives.

* Business ownership for e-Commerce and customer sites. Own ghd online product catalog.

* Own merchandising and local content activation against the ghd digital calendar.

* Develop the planning calendar that supports key digital objectives for ghd brand.

* Action local CRM loyalty, drive and track value per initiative.

* Develop and execute customer acquisition and retention strategies across SEO, SEM, email, affiliate, display/retargeting and other online channels.

* Enhance product details accuracy through constant monitoring of ratings and reviews on .com and active feedback to product marketing.

* Increase product visibility through newness, frequent merchandising refresh and content rich product experiences.

* Lead development and day-to-day execution of all digital campaigns - managing external vendors, agencies, and internal teams to proactively keep ahead on timelines, deliverables, and communications

* Own local reporting and KPI tracking for eCommerce.

* Generate regular sales reports and analytical dashboards that monitor ghd brand site performance, traffic, marketing channel and promotions performance.

* Customer Service and Operations. Coordinate with warehouse to ensure efficiency and accuracy of order processing, shipping and receiving, and inventory management.

Content Management and Merchandising:

* Manage website content and the uploading of assets into the backend system.

* Collaborate with global and NA marketing team on the creation of website assets.

* Manage new product setup including product details, photography and copy updates.

Stakeholder Relationships & Coordination:

* Have a strong communication ability to work within a global team and with retail customers.

* Have a strong understanding of ghd brand positioning and tools category.

* Work with Marketing, Education, Sales, and Retail teams to gain input and support for opportunities and priorities required to achieve plans.

* Feed in knowledge of local market and key insights as it affects ghd digital ecosystem and technology set up.


* Bachelor degree required.

* Experience in E-Commerce, CRM or Digital Marketing. Must have at least 2-3 years actively trading/content managing a website (coordinator, assistant manager hungry for the next step may apply).

* A proven track record in managing E-Commerce marketing channels (SEO, SEM, email, affiliate and display/retargeting).

* Google Analytics, Drupal content management preferred.

* Ability to work well under pressure and strong collaboration skills.

* Excellent oral and written communication skills.

* Ability to build and maintain good rapport with internal and customer teams as well as external vendors and handle situations with confidence, tact, and resourcefulness.

* Self-starter, highly motivated and capable of working independently.

* Exceptional project management and analytical skills

* Digital and Social savvy with relevant E-Commerce & CRM experience ideally in the Beauty industry (but not necessary).

* Strong leadership and consistent collaboration across multi-functional and customer teams.

* Needs to demonstrate the ability to energize, engage and enable others.

* Have strategic thinking, marketing mastery and executional excellence.

* Have a solutions focused mindset and agility: NA Professional market is constantly evolving and changing. This person will need to be able to stay focused on key priorities but also adapt quickly to a changing landscape.

* Demonstrate passion for beauty and in touch with the industry or broader pop culture.

* Beauty industry experience preferred

ghd - "good hair day, every day" -- is the world's leading, award winning styling brand, with a portfolio of tools recognized for their superior performance, seductive design and revolutionary technology. Launched in the UK in 2001, has achieved enormous success in countries around the world. ghd scientists in Cambridge, England work together with stylists to develop patented technologies and breakthrough tools designed to provide healthier hair and long lasting styles.

Our vision is to make women look and feel beautiful every single day and empower them to be their unique selves who can always, without fail, have a good hair day every day. With a strong salon heritage, ghd products are used, loved and recommended by those "in-the-know": professionals, consumers and celebrities worldwide. ghd is the only tool company with a dedicated lab for research and development for the past 15 years, currently stocked in over 60,000 salons globally and over 17 million stylers sold worldwide.

North America represents a huge growth potential market for ghd as part of the COTY Professional Beauty organization

We are Coty - and our people make us who we are.

It's important that we find individuals who are a great fit for our business, not just for us but for you too. We want people to thrive here and, if you are the right culture fit with us and we with you, you'll be able to shine and achieve beyond your own expectations.

* For us, beauty is and beauty does. We are very focused because we all want the same thing: to help our consumers celebrate and liberate the diversity of their beauty - and that takes creativity, excellence and radical thinking - we are here to disrupt the beauty industry on behalf of consumers and you need to want to join that mission to succeed here.

* We have an energetic intensity about us. We're quite relentless in our determination to deliver, always accountable for our actions and tenacious. We will not be beaten by obstacles.

* Responding quickly with agile thinking to business challenges and opportunities is second nature to us. We like it that way as it means we can be creative and find new ways to make things happen fast. Colleagues will expect it of you and you'll expect it of them - we're a team and we help each other. We're all in it together - irrespective of level or part of the business.

* We always go the extra mile, pushing the boundaries to be that best partner we can be to our customers and to excite and delight our consumers.

* When you join Coty, you become part of a vibrantly diverse and energetic group who have fun in an intense sort of way. Because we're not just here for the ride, we want to change things.


Coty's purpose is to celebrate and liberate the diversity of our consumers' beauty. Aligned to this is our mission - to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.

We are one of the world's largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.

As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:

* Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel

* Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy

* Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd

Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.

Want to know more?

For additional information about Coty Inc., please visit .

At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.

Equal Employment Opportunities
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