Merchant Services - VP, Marketing - Lead


Company JobLeads
Reference 509343887
Sector Sales
Town/City USA
Locations USA
Job Type Permanent
Date Posted 3rd Sep

Shortlist Apply

Job Description


Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.5 trillion and operations worldwide. Chase serves nearly half of America's households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,300 branches, 16,000 ATMs, mobile, online and by phone. For more information, go to Chase.com. Chase Merchant Services is the global payment acceptance and merchant acquiring business of JPMorgan Chase & Co. and a leading provider of payment, fraud management and data security solutions, capable of authorizing transactions in more than 130 currencies. JPMorgan Chase passed $1 trillion in merchant processing volume the past two years and was ranked the world's #1 wholly-owned merchant acquirer by volume by The Nilson Report., Strong Excel and PowerPoint skills','JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.','Direct Marketing/Segmentation','US-NY-New York-4 New York Plaza / 02324','US-TX-Plano-Legacy West A / 59693','CONSUMER & COMMUNITY BANKING','Full-time','Standard','Day Job','','Chase','Chase','','','Merchant Services - VP, Marketing Manager - Lead Conversion Manager Merchant Services one of the fastest growing businesses within Chase and payments is the intersection of our cross line-of-business strategies. The Lead Conversion Manager is a revenue generating role, responsible for optimizing lead generation (response) and conversion of small/medium businesses for Merchant Services and will be an integral to the achievement of aggressive growth goals of the SMB segment. The successful candidate will utilize lead generation and direct response best practices to maximize the capture and conversion of quality leads through each step of the funnel - from sign-up, set-up through quick activation. They will develop methods to analyze all channels: each marketing channel (Chase owned and paid channels) as well as each response channel (digital, phone and third party partners) to identify points of friction. They will research solutions, prioritize opportunities based on impact, develop approaches to test initiatives and drive execution of those strategies and tactics to optimize each channel and maximize throughput. The Lead Conversion Manager will also be responsible for analyzing the profile of leads converted and products/pricing they selected by channel to inform optimization of targeting and messaging and to ensure delivery of high-quality accounts. Responsibilities: Partner closely with the analytics teams and marketing managers to pull required data, analyze marketing and response channel performance, develop insights and hypotheses to improve conversion Analyze existing channels and campaigns to identity points of friction in conversion of impressions to new accounts with a strong client-centric lens Develop approaches to remove conversion funnel friction using a rigorous test and learn methodology that will create efficiencies, increase revenue, reduce costs, shorten time to activation and ramp Develop ongoing measurement, reporting and optimization of response, pull-through, account quality and marketing ROI Identify and deliver initiatives to improve conversion; may include creative testing, new capabilities or revised business processes Collaborate and influence across Merchant Services (CCB & Merchant Services Analytics, Marketing, Field Strategy, Sales and Finance, etc.) and Business Bank, Ink, Digital and other functions ','!*! Strong analytics skills; extracting insights from data, proven ability to and communicate "the story" behind the numbers, developing and selling-in recommendations Digital marketing, direct response and lead gen experience including tracking and analysis of digital media metrics/KPIs Highly curious with proven creative problem solving skills with a focus on innovation and continuous improvement; strong customer/client-centric focus as default lens Ability to think strategically (big picture) and connect the dots to individual tactics; desire to roll up your sleeves and "own" projects - manage the details of project execution High energy and the ability to manage multiple initiatives simultaneously and work well under pressure and tight deadlines Proven ability to develop strong relationships across functions, able to earn respect and trust among internal and external business partners and team members Excellent written and oral communication skills; ability to influence across and up the organization to drive prioritization of optimization opportunities with partners and stakeholders Team player with a positive, can-do attitude; must be comfortable managing through ambiguity, fluid business environment Track-record of flawless execution and delivering strong results Experience with Tableau and other analytics software tools highly desired Experience with Marketo or similar marketing automation platform a plus
 

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