SVP, DM Business Analytics Grp Manager

Company JobLeads
Reference 438358170
Sector Consultancy
Town/City Delaware
Locations Delaware , USA
Job Type Permanent
Date Posted 6th Jun


Job Description

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. Citi's Mission and Value Proposition at explain what we do and Citi Leadership Standards at explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients' and the public's trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities. Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all. Citi Branded Cards North America (N.A.) is the market leader in the credit card industry. With a pre-eminent global brand and distribution, Branded Cards N.A. maintains its leadership position by delivering industry-leading products, advanced services and payment systems that address clients' evolving needs. Integral to Citi Cards' success is the introduction of innovative products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority at Citi Cards N.A., and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic organization. To support the success of the overall Branded Cards N.A., the position in Digital Existing Customer Management team within Decision management is responsible for engaging customers in Citi online space across web, mobile and app. The digital ECM team is focused on cross sell and customer engagement strategies on account online. The team functions under the core agenda of "Right offer to the right customer at the right time". To enable this, the position will perform business analysis to derive customer insights, drive the test and learn agenda to optimize offers/ placements, etc., take a segmented approach to customize offers for targeting & leverage statistical techniques (segmentation, machine learning models) to enhance targeting efficiency. Key Responsibilities Partner with a team of highly skilled professionals to identify opportunities to improve NPV through digital targeting and offer optimization analytics and lead cross-functional projects to implement recommendations Partner with cross functions to deliver business goals Analyze customer behavior patterns and associated P&L performance and leverage data-driven insights to make servicing and cross-sell marketing recommendations Support development of models/algorithms to improve the relevance of servicing and marketing communication Support cross-functional partners with the development of digital A/B tests and measure impacts of recommended program changes Assist with the development of business cases, which include quantifying revenue opportunities and examining cost-benefit trade-offs of recommended actions Provide Digital Servicing subject matter expertise and conduct competitive analysis Communicate clearly and effectively to business partners and senior leader. Control, Legal, and Compliance documentation/socialization to ensure targeting and offer strategies meet or exceed regulatory/internal guidelines, including Disparate Impact Analyses for Fair Lending. + 3+ years leadership experience in Digital Servicing / Marketing role + Experience in Financial Services and/or Cards business highly preferred + Knowledge of digital and offline data; Cards experience preferred + Advanced proficiency with statistical / analytical tools such as SQL, SAS, and R + Advanced proficiency with Site Catalyst and other Digital Analytics tools + Experience with Digital data using Big Data (Hadoop, Hive, R) highly preferred + Proficient in Microsoft Office including strong MS Excel skills to develop analytic presentations. + Demonstrated ability in data retrieving and manipulation as well as proficient analytical skills. + Strong analytic ability and problem solving skills to proactively address business questions with innovative data driven solutions. + Strong project management skills to focus on multiple priorities and drive impactful business solutions in a fast paced working environment. + Ability to build partnerships with cross-functional teams in order to drive optimal business solutions through collaboration, negotiations and influence + Strong attention to details + Strong written and verbal communication/presentation skills + Bachelor's degree in analytical field such as Engineering, Statistics, or Mathematics(Masters level degree highly preferred)

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