VP Growth

Position overview

Our client is a global fintech with a cutting-edge product.

This is a fully remote role offering flexible working.

As a result of growth, they are seeking a VP Growth who will report into the Chief Strategy Officer.

You will lead growth and member acquisition initiatives, possessing a data and results driven focus. You will thrive at the intersection of data, product, engineering, and marketing.

You will demonstrate strong leadership skills, and technical, analytical, and a product marketing background – with a motivation to grow the client base globally. 

Responsibilities

• Develop the growth function and lead a high-performing team to create and implement strategic marketing initiatives
• Refine and implement go-to-market global journey
• Ensure consistent messaging across all  comms channels  is aligned with the brand
• Build relationships and interact with  different partners, platform, and agencies 
• Manage a global budget and lead marketing campaigns on Facebook Ads, Instagram Ads, Google Adwords, Apple Search Ads, and more to drive sustainable bottom-line growth
• Collaborate in the ideation and execution of product changes that drive growth
• Establish a shared vision across the company for growth product optimizations
• Define and analyze metrics that inform the success of initiatives
• Communicate details, updates, and implementations across all stakeholders and teams with extreme attention to detail
• Understand ecosystems, user behaviours, and long-term trends
• Create a culture of structured experimentation and iteration to drive growth
• Influence product teams through presentation of data-based recommendations, experiment results, state of business updates, and best practices for growth 
• Understand the competitive landscape of products
• Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally
• Organize and drive multiple projects from strategy to execution in a fast-paced environment
• Continuously monitor, test and optimize the apps’ performance

Skills needed

• 5 years’ experience in growth marketing, product marketing, or a related field
• Strong Leadership skills 
• Strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
• Proven growth experience with mobile app 
• Good knowledge of Campaign Management Tools (eg. Active Campaign), Web Analytics Tools (eg. Google Analytics), and Product Analytics (Amplitude)
• Previous experience handling external vendors
• Budget Management experience
• Strong analytical and problem-solving skills and comfortable dealing with numerical data
• Strategic thinker, turning high-level requirements to KPIs or data-driven framework to influence business decision-making
• Strong communication and prioritization skills, attention to detail, and ability to manage multiple projects and stakeholders in a fast-paced environment
• Fluency in English - you will need to write effective copy in English
• IT, presentations and spreadsheet skills
• Experience of working for a consumer brand within a fast paced environment, preferably in Fintech.
• Thrive working under pressure and often to tight deadlines.

• Understand how to translate strategy into an executable plan
• Experience in banking, fintech, tech, and crypto industries is a plus