You are using the web browser we don't support. Please upgrade or use a different browser to improve your experience.
"icon arrow top"

VP Growth

385/1361/93202

Dependent on experience - plus very generous shares

South America / South Africa

Brand Marketing,Card payment schemes/systems,Cryptography,Digital Marketing,Digital Payments & Wallets,Mobile Commerce,Product Management,Retail Banking,Strategy,Bitcoin,Cryptocurrency

Permanent | Full Time

ASAP

30/06/2022

Not specified

 

VP Growth

Position overview

Our client is a global fintech with a cutting-edge product.

This is a fully remote role offering flexible working.

As a result of growth, they are seeking a VP Growth who will report into the Chief Strategy Officer.

 

You will lead growth and member acquisition initiatives, possessing a data and results driven focus. You will thrive at the intersection of data, product, engineering, and marketing.

 

You will demonstrate strong leadership skills, and technical, analytical, and a product marketing background – with a motivation to grow the client base globally. 

 

Responsibilities

  • Develop the growth function and lead a high-performing team to create and implement strategic marketing initiatives
  • Refine and implement go-to-market global journey
  • Ensure consistent messaging across all  comms channels  is aligned with the brand
  • Build relationships and interact with  different partners, platform, and agencies 
  • Manage a global budget and lead marketing campaigns on Facebook Ads, Instagram Ads, Google Adwords, Apple Search Ads, and more to drive sustainable bottom-line growth
  • Collaborate in the ideation and execution of product changes that drive growth
  • Establish a shared vision across the company for growth product optimizations
  • Define and analyze metrics that inform the success of initiatives
  • Communicate details, updates, and implementations across all stakeholders and teams with extreme attention to detail
  • Understand ecosystems, user behaviours, and long-term trends
  • Create a culture of structured experimentation and iteration to drive growth
  • Influence product teams through presentation of data-based recommendations, experiment results, state of business updates, and best practices for growth 
  • Understand the competitive landscape of products
  • Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally
  • Organize and drive multiple projects from strategy to execution in a fast-paced environment
  • Continuously monitor, test and optimize the apps’ performance

Skills needed

  • 5 years’ experience in growth marketing, product marketing, or a related field
  • Strong Leadership skills 
  • Strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
  • Proven growth experience with mobile app 
  • Good knowledge of Campaign Management Tools (eg. Active Campaign), Web Analytics Tools (eg. Google Analytics), and Product Analytics (Amplitude)
  • Previous experience handling external vendors
  • Budget Management experience
  • Strong analytical and problem-solving skills and comfortable dealing with numerical data
  • Strategic thinker, turning high-level requirements to KPIs or data-driven framework to influence business decision-making
  • Strong communication and prioritization skills, attention to detail, and ability to manage multiple projects and stakeholders in a fast-paced environment
  • Fluency in English - you will need to write effective copy in English
  • IT, presentations and spreadsheet skills
  • Experience of working for a consumer brand within a fast paced environment, preferably in Fintech.
  • Thrive working under pressure and often to tight deadlines.
  • Understand how to translate strategy into an executable plan
  • Experience in banking, fintech, tech, and crypto industries is a plus