Head of Marketing - London 

Digital, Events, PR and Creative demand generation, ABM, content marketing

Our client is a global leader in payments, empowering e-commerce businesses to expand their reach and  revenue; connecting  clients   globally with seamless, secure and bespoke  payment solutions offering  a unique data-driven payment ecosystem super charging international commerce through its next generation payment network

As they enter a new phase of growth, they are seeking a Head of Marketing with B2B Marketing experience in the Payments / Fintech space in a hands-on, dynamic, multi-disciplinary, role where you can be expected to make a big impact.

This is a high profile role where you will report directly into the Chief Revenue Officer and be responsible for a globally dispersed team of 15 Marketing specialists.

An opportunity like this does not come along often, so apply now….

Day to day you will :

• • Create strategies across  Digital, Events, PR and Creative demand generation, ABM and content marketing
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Oversee a content marketing plan that establishes thought leadership in fintech and payments, as well as generates customer demand
  • Define, monitor and report on team goals to CRO
  • Design product positioning and USPs
  • Ensure brand messaging is strong and consistent across all channels including  events, email campaigns, landing pages and promotional materials
  • Maintain up to date information on competitor activity /analysis/research
  • Manage media  relations  
  • Analyse consumer behaviour and determine client profiles
  • Develop digital and ABM funnels to increase lead generation
  • Identify opportunities to reach new market segments and expand market share
  • Coordinate sales and marketing efforts to boost brand awareness
  • Grow a diverse, high-performance team environment that inspires pride, retains and motivates employees, and attracts new top talent

To be successful in this role, you will need to show evidence of :

o   A strong track record  in a senior leadership marketing role in a B2B Marketing function at a SAAS / Payments / Fintech organisation

o   Ability to strategise  as well as roll up your sleeves to get work done

o   Ability to think outside the box and find creative solutions

o   Ability to oversee a number of ongoing projects across different marketing disciplines

o   Successful track record managing B2B content programmes  that increase brand awareness, drive growth, and provide value to the target audiences

o   Executive presence – ability to communicate internally and externally with gravitas

o   Team management experience

o   Experience in events including trade shows and conferences

o   Experience managing a budget